by VDT Attorneys | Nov 18, 2025 | Amendment, CPA, Direct marketing, POPI
Introduction Despite the regulation of direct marketing under both the Protection of Personal Information Act 4 of 2013 (“POPIA”) and the Consumer Protection Act 68 of 2008 (“CPA”), South African consumers are bombarded by direct marketing calls, emails, WhatsApps and...
by Tenile Timmins | Feb 27, 2025 | CPA, Direct marketing, Opt-in, Opt-out registry, POPI, POPI Act, POPIA
Direct marketing is considered to be a legitimate business interest worldwide and is used by businesses to obtain new clients or customers. Direct marketing practices generally involve activities such as cold calling, automated telephone calls, e-mails and electronic...
